The use of Social Networks by the Students of a Mexican Public University
Keywords:
ICT, Digital Social, Digital Social Networks, Users, Higher Education, Web 2.0Abstract
The purpose of this study was to determine the relation
between the students’ use of digital social networks and the variables of
age, time, gender, reasons and their Bachelor’s Degree program, in the
context of the Faculty of Accounting and Administration (FAA) at a
Mexican public university (MPU).The specific objectives were:
determine the places and devices used to access their preferred digital
social networks; their use and motivations to use these tools. The design
of the research was non-experimental with a correlational quantitative
focus. An instrument was designed, validated and applied to 842
students of a population of 3670. A descriptive analysis was done and,
Spearman’s Rho, ANOVA and student’s t tests were applied. The results
determined that Facebook is the most popular social network, followed
by YouTube; the main significant reason was leisure. Also there is no
influence among the age of the students of the FAA and the time that
they spend on digital social networks; the gender of the participants
does influence the reasons why they take part in the digital social
networks. Furthermore, neither their BA programs, nor the reasons why
they take part in the networks, influence the type of digital social
networks they use.
https://doi.org/10.26803/ijlter.16.10.10
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